M.A.C Lipstick VIVA GLAM x Keith Haring

M.A.C VIVA GLAM, the rippled beauty campaign. They have setting a new standard of giving back since 1994. Which has raise more than $500 million worldwide. Continuing its 27th year, M.A.C Cosmetics has teamed up with legendary artist Keith Haring, a genius with artistic vision and a will of charity. He has a unique collection of street pop art. 

And it influenced New York’s artistic subculture in the 1980s, around the same time M.A.C Cosmetics start its brand. And rock the beauty world by introducing the art of makeup. That broke the tradition. and with a shared belief in rights, equality and sustainable health promotion.

M A C VIVA GLAM

By organizing one of the industry’s most inspiring beauty campaigns, M A C VIVA GLAM, it sets a new standard for giving back to society. To the artist and makeup artist within the community in creating a special collection of lipstick each year. 

Which this year to pay tribute to the late legendary artist Keith Haring and use his work as a tool to drive society towards. A change for the better through the sale of a special edition lipstick in the concept of “ primary color”. That is like Signature on Keith Haring’s artwork to bring back 100% of the proceeds from the sale.

Keith Haring is an artist who brilliantly communicates symbols. Through painting by using only a few simple lines, it turned out to be a valuable art. And it is worth interpreting what he has hidden. With his optimism and humor still echo in every single line he drew.

for the haring itself He died of an AIDS-related disease in 1990. Since 1994, M•A•C Cosmetics has donate 100% of the proceeds. From the sale of VIVA GLAM Lipstick to an organization. That supports the health and rights of HIV/AIDS patients. Including women, girls, and the LGBTQIA+ community.